![]() ![]() The food industry is no exception to the power of the social influencer. Social media: chefs and foodservice entrepreneurs need to understand potential According to Forbes, the global value of influencer marketing reached USD 16.4bn in 2022 and is set to grow to reach USD 22.2bn by 2025. Social media personalities with immense followings have gained power that has gone beyond their original platforms to shape culture, consumer behavior and even politics. The rise of the influencer has transformed marketing strategies across industries over the last five years.
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